7 min read
Oscar Jaramillo: Jul 10, 2024
There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s the basis of so many important and emergent marketing and sales trends – the move from lead gen to demand gen, the shift from siloed ops to Rev Ops,...
3 min read
Cathy Boudreau: May 17, 2024
Winning new customers is critical for growth, but it may not be the most effective way to increase your organization’s revenue. You could see even...
4 min read
Lisa O'Brien: Mar 15, 2024
"Smarketing is the process of integrating the sales and marketing processes of a business. The objective is for the sales and marketing functions to...
3 min read
Oscar Jaramillo: Aug 15, 2023
In the past ten years, digital and content marketing has grown from a niche endeavor to dominating the profession to the point that it has become the...
3 min read
Cathy Boudreau: Jul 28, 2023
It’s hard to imagine a technology more transformational for marketing than the emergence of the public Internet. But it appears that AI — and...
3 min read
Oscar Jaramillo: Mar 6, 2023
When it comes to choosing a customer relationship management (CRM) platform for your business, two of the most popular options are HubSpot and...
3 min read
Jeff Scholes: Dec 8, 2021
I founded ResultsIQ (formerly Scholes Marketing) sixteen years ago. It was a risky move for me at the time, taking a leap out of the corporate world...
4 min read
Cathy Boudreau: Sep 14, 2021
Modern marketing requires a constant stream of fresh content: blog posts, white papers, case studies, landing pages. It’s never ending. And all of...
4 min read
Lisa O'Brien: Aug 31, 2021
Understanding the modern customer journey is far from a straightforward task. New technologies, a complex social media landscape and constantly...
3 min read
Alejandra Zarate: Jul 27, 2021
Email is still the 800 lb gorilla when it comes to digital marketing, and it’s no secret why. For every dollar invested in email marketing, a company...
