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Tips, trends, and tools for improving your marketing, sales & customer service operations so you can reach your customers and grow revenue.

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How AI is Reshaping the Industry

3 min read

The Rise of Intelligent Marketing: How AI is Reshaping the Industry

It’s hard to imagine a technology more transformational for marketing than the emergence of the public Internet. But it appears that AI — and generative AI such as ChatGPT, in particular — is a strong contender to dethrone the World Wide Web from...

A Comprehensive Comparison of HubSpot and Salesforce

3 min read

A Comprehensive Comparison of HubSpot and Salesforce from a Total Cost of Ownership (TCO) Perspective

When it comes to choosing a customer relationship management (CRM) platform for your business, two of the most popular options are HubSpot and...

ResultsIQ Has a New Leader

3 min read

ResultsIQ Has a New Leader

I founded ResultsIQ (formerly Scholes Marketing) sixteen years ago. It was a risky move for me at the time, taking a leap out of the corporate world...

Tricks for Beating Writer’s Block

4 min read

Nine Tricks for Beating Writer’s Block

Modern marketing requires a constant stream of fresh content: blog posts, white papers, case studies, landing pages. It’s never ending. And all of...

Creating a Customer Journey Map

4 min read

Creating a Customer Journey Map: Why and How

Understanding the modern customer journey is far from a straightforward task. New technologies, a complex social media landscape and constantly...

The Whys and Hows of Nurture Campaigns

3 min read

The Whys and Hows of Nurture Campaigns

Email is still the 800 lb gorilla when it comes to digital marketing, and it’s no secret why. For every dollar invested in email marketing, a company...

Customer Service & Virtual Assistants

3 min read

Customer Service & Virtual Assistants: Automated or Human?

When someone says “virtual assistant,” you may be confused about exactly what the speaker is referring to, because it could easily be one of two...

The Seven Types of Must-Have Sales Tools

4 min read

The Seven Types of Must-Have Sales Tools

Every sales team needs good tools, but there’s a lot to choose from today. A quick search will bring up literally thousands of SaaS-based...

Building a Strong Customer Reference Program

5 min read

Building a Strong Customer Reference Program

There are few things more important to sales and marketing than customer references. Prospects want to speak with them, marketing wants to use them...

Hotlinking: How Others Force You to Pay Their Web Hosting Costs

3 min read

Hotlinking: How Others Force You to Pay Their Web Hosting Costs

Have you noticed an unusual jump in your website’s hosting bills? Has your website’s performance seemed a lot less snappy than it was?