3 min read
Cathy Boudreau: Jun 30, 2020
Whenever you’ve got a new asset — a gripping case study, a slick interactive demo, a compelling webinar — you’ll need a landing page for it to promote it. Building that page is worth taking some extra care, because, if you build it right, that...
4 min read
Cathy Boudreau: Jun 4, 2020
In sales and marketing, artificial intelligence (AI) adoption is a hot issue right now, and for good reason. Sales and marketing is the business...
3 min read
Lisa O'Brien: May 21, 2020
In enterprise technology, there are few sales and marketing tools as valuable as the case study. Second only in effectiveness to a personal...
5 min read
Alejandra Zarate: May 7, 2020
It wasn’t that long ago that some in marketing circles were wondering whether the webinar was dying out. But the rumors of its demise have been...
4 min read
Cathy Boudreau: Nov 22, 2019
While the number of new social media platforms continues to grow, many of them are more relevant to B2C marketers than B2B marketers. And when it...
4 min read
Oscar Jaramillo: Sep 20, 2018
A Step-By-Step Guide to Building Your Closed-Loop Process Closed-loop marketing is a term that has been around for some time. While there are plenty...
4 min read
Cathy Boudreau: Jun 27, 2018
Nowadays, company websites can act as the storefront for businesses. While creating a website has become relatively simple with various different...
