3 min read
Lisa O'Brien: May 21, 2020
In enterprise technology, there are few sales and marketing tools as valuable as the case study. Second only in effectiveness to a personal testimonial from a happy customer, a strong case study can act as a scalable reference that helps your...
5 min read
Alejandra Zarate: May 7, 2020
It wasn’t that long ago that some in marketing circles were wondering whether the webinar was dying out. But the rumors of its demise have been...
4 min read
Cathy Boudreau: Nov 22, 2019
While the number of new social media platforms continues to grow, many of them are more relevant to B2C marketers than B2B marketers. And when it...
4 min read
Oscar Jaramillo: Sep 20, 2018
A Step-By-Step Guide to Building Your Closed-Loop Process Closed-loop marketing is a term that has been around for some time. While there are plenty...
4 min read
Cathy Boudreau: Jun 27, 2018
Nowadays, company websites can act as the storefront for businesses. While creating a website has become relatively simple with various different...
