4 min read
Cathy Boudreau: Dec 4, 2020
If you’ve shopped at a major retailer recently, you’ve likely experienced omnichannel marketing. Let’s take the cosmetics retailer, Sephora, as an example of how it works at its best. Customers who have downloaded their mobile app are immediately...
3 min read
Lisa O'Brien: Nov 10, 2020
The fourth quarter is always a challenge for marketers in B2B technology. It’s typically the biggest quarter for sales and the last chance to hit...
4 min read
Alejandra Zarate: Oct 21, 2020
In the world of journalism, there are few stories more coveted than the exclusive. The more often a publication can scoop its rivals and provide...
4 min read
Oscar Jaramillo: Sep 24, 2020
In 2015, The Washington Post shifted its content strategy, and, as a result, would publish an astonishing 1,200 posts every day. As a result, the...
3 min read
Cathy Boudreau: Sep 10, 2020
Your technology startup is at a crucial phase in its life. It’s raised a significant amount of venture capital funding over one or two rounds, and...
3 min read
Cathy Boudreau: Aug 31, 2020
In the consumer world, particularly in the travel, fashion and cosmetics industries, influencers are everywhere. They’re so prevalent on TikTok,...
3 min read
Lisa O'Brien: Aug 18, 2020
As all marketers know, there’s no tool more powerful than a customer telling prospects how much your product or service benefited their company. It’s...
3 min read
Alejandra Zarate: Jul 28, 2020
While there are many marketing applications for artificial intelligence (AI) the most common is undoubtedly the chatbot. We’ve all encountered them....
3 min read
Cathy Boudreau: Jun 30, 2020
Whenever you’ve got a new asset — a gripping case study, a slick interactive demo, a compelling webinar — you’ll need a landing page for it to...
4 min read
Cathy Boudreau: Jun 4, 2020
In sales and marketing, artificial intelligence (AI) adoption is a hot issue right now, and for good reason. Sales and marketing is the business...
