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Marketing and Sales Alignment

Fractional CMO's HubSpot Playbook

3 min read

The Fractional CMO’s HubSpot Playbook: Tools for Sustainable Growth

Picture of Cathy Boudreau Cathy Boudreau: Mar 4, 2025

Why Fractional CMOs Need the Right Tools As a Fractional CMO, you’re expected to step into new environments, quickly assess marketing infrastructure,...

HubSpot Digital Marketing Marketing Strategy MarTech Reporting and Analytics Marketing and Sales Alignment
Invest in Smarketing

4 min read

Why You Should Invest in Smarketing

Picture of Lisa O'Brien Lisa O'Brien: Mar 15, 2024

"Smarketing is the process of integrating the sales and marketing processes of a business. The objective is for the sales and marketing functions to...

Lead Generation Marketing and Sales Alignment