3 min read
Cathy Boudreau: Jul 29, 2024
Perhaps no technology has been as hyped, or as feared, as generative AI. Launched by the release of ChatGPT in November 2022, already two-thirds of marketers are already using generative AI to power content marketing efforts. A similar number (68%)...
3 min read
Cathy Boudreau: Jul 28, 2023
It’s hard to imagine a technology more transformational for marketing than the emergence of the public Internet. But it appears that AI — and...
4 min read
Cathy Boudreau: Sep 14, 2021
Modern marketing requires a constant stream of fresh content: blog posts, white papers, case studies, landing pages. It’s never ending. And all of...
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Cathy Boudreau: May 19, 2021
Every sales team needs good tools, but there’s a lot to choose from today. A quick search will bring up literally thousands of SaaS-based...
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Cathy Boudreau: Mar 12, 2021
Marketers depend on their content management system (CMS) to manage and update website content without having to code in raw HTML. It’s a required...
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Cathy Boudreau: Mar 2, 2021
Winning new customers is critical for growth, but it may not be the most effective way to increase your organization’s revenue. You could see even...
3 min read
Cathy Boudreau: Dec 17, 2020
In content marketing, there are three primary channels through which you can promote it. Earned media, owned media, and paid media. We’re going to...
4 min read
Cathy Boudreau: Dec 4, 2020
If you’ve shopped at a major retailer recently, you’ve likely experienced omnichannel marketing. Let’s take the cosmetics retailer, Sephora, as an...
3 min read
Cathy Boudreau: Sep 10, 2020
Your technology startup is at a crucial phase in its life. It’s raised a significant amount of venture capital funding over one or two rounds, and...
3 min read
Cathy Boudreau: Aug 31, 2020
In the consumer world, particularly in the travel, fashion and cosmetics industries, influencers are everywhere. They’re so prevalent on TikTok,...
