3 min read
Cathy Boudreau: Jul 29, 2024
Perhaps no technology has been as hyped, or as feared, as generative AI. Launched by the release of ChatGPT in November 2022, already two-thirds of...
3 min read
Cathy Boudreau: Jul 28, 2023
It’s hard to imagine a technology more transformational for marketing than the emergence of the public Internet. But it appears that AI — and...
4 min read
Cathy Boudreau: Sep 14, 2021
Modern marketing requires a constant stream of fresh content: blog posts, white papers, case studies, landing pages. It’s never ending. And all of...
4 min read
Oscar Jaramillo: Sep 24, 2020
In 2015, The Washington Post shifted its content strategy, and, as a result, would publish an astonishing 1,200 posts every day. As a result, the...
3 min read
Lisa O'Brien: Aug 18, 2020
As all marketers know, there’s no tool more powerful than a customer telling prospects how much your product or service benefited their company. It’s...
4 min read
Cathy Boudreau: Jun 4, 2020
In sales and marketing, artificial intelligence (AI) adoption is a hot issue right now, and for good reason. Sales and marketing is the business...
3 min read
Lisa O'Brien: May 21, 2020
In enterprise technology, there are few sales and marketing tools as valuable as the case study. Second only in effectiveness to a personal...
