The Rise of Intelligent Marketing: How AI is Reshaping the Industry
It’s hard to imagine a technology more transformational for marketing than the emergence of the public Internet. But it appears that AI — and...
3 min read
Cathy Boudreau : Sep 26, 2024
INBOUND 2024 lived up to every bit of its excitement and energy! As always, it was a fantastic opportunity to connect with other like-minded professionals and dive into the latest updates from HubSpot that promise to revolutionize the way businesses operate. If you couldn’t attend, don’t worry—we’ve got you covered with the highlights from the event.
The entire event was centered around one powerful theme: Easy. Fast. Unified. HubSpot’s latest innovations aim to make life easier for teams, drive faster ROI, and create a seamless experience by unifying data across departments.
One of the biggest announcements from INBOUND 2024 was HubSpot Breeze, an AI-driven, time-saving solution designed to enhance every aspect of the platform. HubSpot is known for its ease of use, but Breeze takes it to the next level by automating tasks, personalizing experiences, and providing insights faster than ever.
Here’s what you need to know about HubSpot Breeze:
Think of Breeze Copilot as your personal AI assistant. It’s integrated into every part of HubSpot, helping you with day-to-day tasks like data entry, content suggestions, and workflow optimizations. If you’ve used HubSpot recently, you may have already noticed Copilot working quietly behind the scenes, streamlining your tasks and improving your efficiency.
While Copilot works with your business, Breeze Agents work for your business. These are specialized AI agents that can handle repetitive tasks like content creation, social media posting, prospect outreach, and customer service. By automating these tasks, Breeze Agents free up your team to focus on higher-value work, while still ensuring that the basics are handled with precision.
In today’s data-driven world, having a unified view of your customers is crucial. Breeze Intelligence helps you achieve just that by enhancing your data with enrichment, buyer intent insights, and form shortening. This means you’ll not only collect more data but also get a clearer, more actionable picture of your customer’s journey.
As if the innovations weren’t enough, HubSpot also dropped some major news—INBOUND is moving to San Francisco in 2025! From September 3-5, the event will take place in the tech hub of the U.S., promising even more dynamic sessions, networking opportunities, and industry-shaping announcements. It’s definitely something to mark on your calendar if you’re looking to stay ahead of the curve in the coming years.
HubSpot’s latest updates aren’t just exciting—they’re practical. Here’s why they’re a game-changer for your business:
With AI tools like Breeze Copilot and Breeze Agents, you’ll be able to automate time-consuming tasks and streamline your workflows. This means your team can focus on growth-driving activities while AI handles the routine work, accelerating your path to revenue without increasing the workload.
HubSpot’s updates are designed to unify your sales, marketing, and service tools into one cohesive system. This integration makes collaboration easier across departments, allowing everyone to work within a seamless flow that increases productivity and reduces errors.
Breeze Intelligence gives you a more complete view of your customers by providing real-time insights from enriched data and buyer intent. This helps your team make smarter, faster decisions based on accurate, up-to-the-minute information, empowering you to take action when it matters most.
This latest suite of updates from HubSpot isn’t just about making life easier—it’s about enabling you to do your best work. With more than 200+ updates rolling out this fall, there’s plenty more to come. Whether it’s faster ROI, deeper customer insights, or smoother workflows, HubSpot is dedicated to helping businesses like yours operate more efficiently and effectively.
And when you're ready to give the new features a test drive, you can explore the beta features in your portal.
At ResultsIQ, we’re not just excited about these innovations—we’re ready to help you integrate them into your business so you can get the most out of HubSpot’s latest tools.
Curious how your team can leverage these 200+ features to reach their 2025 goals? Schedule a call today!
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