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Digital Marketing (2)

Creating a Customer Journey Map

4 min read

Creating a Customer Journey Map: Why and How

Picture of Lisa O'Brien Lisa O'Brien: Aug 31, 2021

Understanding the modern customer journey is far from a straightforward task. New technologies, a complex social media landscape and constantly...

HubSpot Digital Marketing Marketing Strategy
Holiday B2B Tech Marketing

3 min read

B2B Tech Marketing During the Holidays

Picture of Lisa O'Brien Lisa O'Brien: Nov 10, 2020

The fourth quarter is always a challenge for marketers in B2B technology. It’s typically the biggest quarter for sales and the last chance to hit...

Digital Marketing Lead Generation Marketing Strategy Social Media
The In-House vs. Agency Marketing Debate

3 min read

The In-House vs. Agency Marketing Debate: Factors to Help You Decide

Picture of Cathy Boudreau Cathy Boudreau: Sep 10, 2020

Your technology startup is at a crucial phase in its life. It’s raised a significant amount of venture capital funding over one or two rounds, and...

Digital Marketing Lead Generation Marketing Strategy
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