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Why marketing celebrates MQL numbers while Sales keeps complaining about lead
quality.

The hidden culprit inside HubSpot: messy lifecycle stages burying real opportunities under unqualified “leads.” How this silent revenue leak is costing the average B2B company $2.3M+ in lost pipeline every year.

The 4 key fixes that:

• Spot lifecycle stage mistakes that kill SQL conversion rates.
• Stop routing high-value prospects into dead ends.
• Get marketing and sales aligned on lead quality—fast.
• Protect revenue by fixing the handoff, not just chasing more leads.

Through this checklist you’ll learn how to fix your lead flow, give Sales the right leads faster, and watch SQL conversion rates climb in 90 days or less.

It’s your time to stop revenue bleed and take control of your pipeline.